How one Houston Car Dealership Achieved Success in 2020

October 19, 2020 · 4 min read

Since its new owners took over the Volkswagen Clear Lake dealership in April 2019, this Houston Volkswagen dealership has risen to local and regional success, consistently finishing month after month in 2020 as #1 VW dealership in Houston and #1 in Texas.* An instant success story was unlikely for a non-domestic manufacture in Houston, but the entire leadership team at Volkswagen Clear Lake was undeterred and set out to bring a new and innovative approach to the area. Here are four reasons Volkswagen Clear Lake has achieved success in 2020.

Volume Pricing and Big Selection

Volkswagen Clear Lake focuses on volume pricing. Rather than sell hundreds of cars for a larger profit, Volkswagen Clear Lake would rather sell thousands of cars for less profit. Why? Because aggressive prices mean more customers are happy with their purchase and will come back over and over again. In this scenario, all parties benefit. Transparent pricing is key to Volkswagen Clear Lake’s success as a dealer. “Competitive prices and a great selection means more customers get exactly what they are looking for,” says Luke Lundberg, Volkswagen Clear Lake’s General Sales Manager.“We want our customers to have the best selection, at the best price possible, and then come back and service with us until they’re ready to buy again. We don’t want to just be a one-time dealer, we want to be their dealership forever.” Volkswagen Clear Lake leads the area with selection of popular SUV’s like the 7-passenger 2021 Atlas, 5-passenger 2020 Atlas Cross Sport, sporty Tiguan and sedan models like the 2020 Jetta and luxurious Arteon.

Prioritizing Customer Safety and Comfort

Volkswagen Clear Lake was among the first dealerships to allow customers to purchase a car from home when coronavirus first struck. Offering penny-perfect pricing online, virtual walk-arounds, and financing online, Volkswagen Clear Lake allowed customers to take advantage of incredible programs like 0% APR for 6 years, no payments for up to six months, and their MSRP Vehicle Exchange program! Since then the dealership has stayed on the forefront of prioritizing safety while allowing employees to work and customers to still get the transportation they need. Volkswagen Clear Lake implemented rigorous sanitization and social distancing practices in early March and started mandating the use of face masks by its employees in May and of its customers in June. “By wearing masks and allowing for social distancing at our dealership we can keep our customers and employees comfortable and safe” says Davis. “It has allowed our employees and customers to stay safe, our business to stay open and our community to stay healthy.”

Relentless Dedication and Team Focus

Volkswagen Clear Lake’s motto “Ready for Launch” pays homage to nearby NASA, from which it takes inspiration and drive. “For us our motto means that we are always ready to give our all in every situation. We expect our service and parts departments, as well as sales, finance and accounting to be ready to give everything we’ve got every change that we have, says Lundberg.” Part of Volkswagen Clear Lake’s mission statement states ‘We aim to provide a positive dealership environment so our energy can be felt in all our dealings with each other and our guests. Volkswagen Clear Lake expects the highest levels of integrity and believes in doing the right things for the right reasons.’ “The passion of our team is definitely one of the top reasons for our success,” says Lundberg. “We have been so fortunate to have hard-working, loyal, people who have all become family at Volkswagen Clear Lake.”

Keeping the Message Positive

Despite the fear an anxiety of the coronavirus pandemic, Volkswagen Clear Lake kept advertising. “We have a lot of people who rely on us,” said Davis. “Not just our employees and partners, but our digital and broadcast media partners as well. If we had turned off our advertising, it would have hurt our employees, partners, the economy, and our customers.” “We keep our advertising positive and fun because we know 2020 has felt heavy for many of our customers,” says Davis. “There are enough stresses in life! Car buying shouldn’t be one of them, so we maintain a positive message both in our advertising and throughout our sales process.” Customers can shop at vwofclearlake.com. The dealership not only has Volkswagen models, but many others as well in their used car inventory. You can narrow your search based on the make, model and price point you want to see. If you find a vehicle you want, you can chat, text or call to learn more about the car and schedule a test drive. Right now Volkswagen Clear Lake is offering 0% APR for up to 6 years for well-qualified buyers or no payments until Spring of 2021! Plus offering their famous MSRP Vehicle Exchange trade in program to help people in Houston get a car they love.Learn more about these specials on their website at vwofclearlake.com *Based on 2020 Volkswagen Retail Reports regarding the CER zone and Houston, Texas

Jan 06, 2025

Here's Why We're Excited About the 2025 Volkswagen Atlas

If you're the go-anywhere, do-anything type, the 2025 Volkswagen Atlas is the road companion you've been looking for. This CUV checks all the boxes on your list — as well as some you didn't even know you had. To hear the full story on the new Atlas, continue reading. The 2025 Volkswagen Atlas: Features and Specs Performance Expect the best of both worlds when you're driving a new CUV: SUV-like ride quality, sedan-like handling. The 2.0-liter four-cylinder engine ensures you get the muscle you want without having to break the bank at the pump. Additionally, the Atlas is tuned for stability and offers drivetrain upgrades for improved traction. Below are a few more available performance features of this CUV: Regenerative braking Available 4Motion® all-wheel-drive Dynamic Road Control Technology Technology in the 2025 Atlas ensures safety for you and your passengers first and foremost. The Atlas is safer thanks to available safety features from Volkswagen, designed to keep you and your passengers out of harm’s way. While the safety features stand out, the Atlas also comes with impressive options for multimedia entertainment and personal convenience. There are a number of standard and available technology features for this CUV, including: Automatic Post-Collision Braking System VW Wi-Fi Hotspot Rear Traffic Alert and Front Assist with Pedestrian Monitoring Design The first time you see a new CUV, you should know if it’s a good fit for you, and Volkswagen made sure the Atlas shows you what you need to see. The only problem you'll find with the 96.6 cu ft of cargo volume in the Atlas is deciding on what to do with all the space. This layout will have you wondering how you ever got around without the Atlas. Take a look at some of the other design features and options for this CUV: Heated and ventilated front seats Available Panoramic Sunroof Wireless Charging Pad Test Drive the 2025 Volkswagen Atlas near League City, TX Now that you know what the new Atlas brings to the table, take a look for yourself at Volkswagen of Clear Lake. We feature this CUV and many more in our inventory of new Volkswagen cars for sale near League City, TX. Browse our Volkswagen specials, and schedule a test drive today. *MSRP: Starting price represents the manufacturer’s suggested retail price (MSRP) for the trim. The MSRP does not include destination and handling charges, taxes, title, license, options, and dealer charges. Actual prices are set by the dealer and may vary. Photo is for marketing and example purposes only. Photo may not reflect starting MSRP or trim level.\n**EPA-estimated MPG for City/Highway for 2025 Volkswagen Atlas . Actual mileage will vary. Displayed MPG is based on applicable EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary, depending on how you drive and maintain your vehicle, driving conditions, battery pack age/condition (hybrid models only) and other factors.

Nov 08, 2024

Here's Why We're Excited About the 2025 Volkswagen Jetta GLI

From the moment you start the 2025 Jetta GLI's engine, you'll understand how this car from Volkswagen is different. When you decide to ride in the Jetta GLI, it will deliver you and your passengers a smooth and comfortable ride, without having to sacrifice style. The model overview below gives you a detailed breakdown of the standout features available for the Volkswagen Jetta GLI. Previewing the 2025 Volkswagen Jetta GLI Performance This new car from Volkswagen embodies the performance what we expect from a car — cool, reliable, and oh-so-fun to drive. The Jetta GLI's 2.0L turbocharged inline-4 engine ensures that you get the speed and acceleration you expect without needing to break the bank each time you go to the pump. Sporting an updated handling configuration, the new Jetta GLI also provides you peace of mind that this car is as reliable as it is fun to drive. The Jetta GLI isn't limited to the above features, though. Here are a few more: Dual exhaust Transmission 6-speed manual Adaptive Chassis Control Technology The ability to keep you safe and connected is a must-have for any best-in-class car, and the latest Jetta GLI is no exception. The Jetta GLI is safer thanks to available safety features from Volkswagen, designed to keep you and your passengers out of harm’s way. This new Volkswagen also makes up-to-date infotainment and a class-leading navigation system available with each new Jetta GLI. There are some other technology features listed below: Blind-spot monitoring and rear cross-traffic alert Apple CarPlay, Android Auto Forward-collision warning and automated emergency braking Design The 2025 Volkswagen Jetta GLI blends unique exterior stylings with a functional interior space to push its design forward. The 2025 Jetta GLI sports a unique, aerodynamic profile, which is only complemented by its sporty and peppy stance. Whether it's a visually appealing interior or an ergonomic one, you new Jetta GLI shows you can have both. Consider these other design features available for this model: Ambient interior lighting Sunroof LED taillights & LED headlights with LED DRLs Learn More About the Jetta GLI in Houston, TX You can find the 2025 Jetta GLI at our dealership. Our stock of new Volkswagen cars for sale in Houston, TX features this car and plenty of other options from Volkswagen. And if you need another reason to pay us a visit, our new Volkswagen specials should seal the deal. *MSRP: Starting price represents the manufacturer’s suggested retail price (MSRP) for the trim. The MSRP does not include destination and handling charges, taxes, title, license, options, and dealer charges. Actual prices are set by the dealer and may vary. Photo is for marketing and example purposes only. Photo may not reflect starting MSRP or trim level.\n**EPA-estimated MPG for City/Highway for 2025 Volkswagen Jetta GLI . Actual mileage will vary. Displayed MPG is based on applicable EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary, depending on how you drive and maintain your vehicle, driving conditions, battery pack age/condition (hybrid models only) and other factors.

Oct 22, 2024

What You Can Expect From the 2024 Volkswagen Golf GTI

There's more than a few reasons that the 2024 Golf GTI is among the leaders in its class. Its peppy performance capabilities and intuitive safety features make calling it a "competitive" car an understatement. You'll get all the information you need about the new Volkswagen Golf GTI below. Spotlight on the 2024 Volkswagen Golf GTI Performance Expect a comfortable blend of power and fuel efficiency when you get behind the wheel of a 2024 Volkswagen Golf GTI. The new model comes equipped with a 2.0 L 4-cylinder engine that's capable of getting up to Up to 24 city / 33 highway. The Golf GTI can also be equipped with an all-wheel drive setup for maximum traction and handling in the diciest of situations. The following list has more exciting specs and features available on this model: Variable ratio electromechanical power steering 7-speed DSG automatic transmission Driving Mode Selection Technology Progressive comfort-boosting features and a collection of safety tools are just a few of the reasons to consider the new Golf GTI from Volkswagen a leader in its class. Options for additional safety features help you monitor the road, navigate tight parking lots, and protect passengers. The 2024 Volkswagen Golf GTI also offers a variety of infotainment and mixed media options, ensuring you can stay connected on the go. For more information on standard and available technology features, see this list: Lower Anchors & Tethers for CHildren (LATCH) Anti-theft alarm system w/ engine immobilizer Volkswagen Digital Cockpit Pro: 10.25" configurable digital instrument display Design Volkswagen has a lot of things to be proud of when it comes to the design of the 2024 Golf GTI. It sports an exterior that uses every inch to provide a sleek and stylish aesthetic. You're also likely to be surprised by how roomy yet intimate the cabin of this car feels, thanks in no small part to the quality of materials used throughout the interior. The design features of the Golf GTI don't end there. You'll also enjoy these: Heated washer nozzles Auto-dimming interior rearview mirror Dynamic Headlight Range Control Schedule a Test Drive in Houston, TX If you want to put the Golf GTI to the test, visit Volkswagen of Clear Lake. Browse our inventory of new Volkswagen cars for sale in Houston, TX to zero in on your favorite model. Don't miss our list of new Volkswagen specials while you're weighing your options. *MSRP: Starting price represents the manufacturer’s suggested retail price (MSRP) for the trim. The MSRP does not include destination and handling charges, taxes, title, license, options, and dealer charges. Actual prices are set by the dealer and may vary. Photo is for marketing and example purposes only. Photo may not reflect starting MSRP or trim level.\n**EPA-estimated MPG for City/Highway for 2024 Volkswagen Golf GTI . Actual mileage will vary. Displayed MPG is based on applicable EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary, depending on how you drive and maintain your vehicle, driving conditions, battery pack age/condition (hybrid models only) and other factors.